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Suddenly there was a different way to find a partner, one that promised practically infinite possibilities, where an algorithm could find you the “right” person without you needing to do the hard work of ever actually talking to them in person.And if you don’t like what you see, you can always click on to the next profile – there is always another candidate just around the corner!To give you a better overall experience, we want to provide relevant ads that are more useful to you.For example, when you search for a film, we use your search information and location to show the most relevant cinemas near you.And it gets worse the more prescriptive you are about your requirements.
And with such an alluring promise, it’s understandable why online dating took off so quickly.
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To answer this, let’s take a look at some of the main reasons online dating doesn’t work. Researchers in the UK recently calculated the odds of finding a compatible partner if they used the average person’s requirements (in terms of desired age, physical requirements, location, and so on).
They found that just over 84,440 people in the UK fit the average person’s requirements, from an adult population of 47 million. In other words, applying the average person’s filters when it comes to finding a compatible partner gives you less than a 1 in 500 chance of being successful.