Internet dating world
It was seen as a last resort for people with no other means of finding someone, for instance because they had no family of parents to arrange their matrimony (Cocks, 2009).
The first woman to ever place a personal ad was Helen Morrison.
In deciding which dating app to subscribe to, users choose which part of their identity they want to emphasise in their dating life.
Dating apps have created a new online culture, making people do things they have never done before, like creating a number of online personas, all different depending on the medium they are using.
So because of technology something that used to be seen as something that was a bit ‘shady’ or a desperate last resort, became something socially accepted and common behaviour.If you disagreed with your parents’ choice, or if your parents were unable to find you a partner, you would have to either accept your fate, or find different ways to look for someone.The rise of newspapers created a solution for this problem, with their personal advertisements section, the analogue version of dating websites.With the introduction of the internet in the 1990’s more and more people started placing their personal ads on websites instead of in newspapers and magazines.Dating agencies created websites to which people could subscribe (usually for a membership fee) to get suggestions on possible partners based on certain algorithms and the extensive questionnaires they had to fill in.