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Many of the examples above are focused upon consumers.

Don’t forget that promotions can be aimed at wholesales and distributors as well. Examples here might include joint promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.

(g) Joint promotions between brands owned by a company, or with another company’s brands. tasting of food and drink at sampling points in supermarkets.

For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals. For example Red Bull (a caffeinated fizzy drink) was given away to potential consumers at supermarkets, in high streets and at petrol stations (by a promotions team).

Third, Trade Finance requires specialized expertise – we are different Trade Finance is a much different product than for example commercial or mortgage lending.

This is where banks, insurance companies, export credit agencies and other government bodies (eg.

Small Business Administration) step in to facilitate using credit guarantees, their own balance sheet via letters of credit, insurance products etc.

They even argue the risk is so low as to be nonexistent. Daniel Schmand, chairman of the International Chamber of Commerce Banking Commission, stated, Empirical data generated by the ICC's Banking Commission can help address these issues.

For example, the 2014 ICC Trade Register what trade financiers always knew: that the discipline remains very low risk, with default rates averaging between 0.03% and 0.24%, depending on the instrument.

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