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Such sites earn revenue from a mix of advertising and sale of additional options.

Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.A great diversity of online dating services currently exists (see Comparison of online dating services).Some have a broad membership base of diverse users looking for many different types of relationships.Most services also encourage members to add photos or videos to their profile.Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

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